During the summer months, women often travel to the beach in groups. These friends know there is safety in numbers. They sun and swim together while chatting about friends and family. They let the sun lull them into a doze and then brace themselves in the cold waters. This is often a time for female bonding. It is also a time to shamelessly flirt with men. They do this while knowing the men are seeking a date they may not be willing to go on.
Women know that men come to the beach to see women in a state of near nakedness and date them. These women revel in being able to show off without making a commitment for a date. They enjoy being seen and having an opportunity to enjoy it. Flirting at the beach is casual and easy. There are no promises to be made or kept by the men or the women.